On November 4, 2008, the China Health Communications Awards Ceremony 2007, which this year focused on Dyslipidemia, was held in the Great Hall of the People, Beijing. The program was conducted by the Ministry of Health and the Chinese Journalists Association, and Pfizer China was the sole sponsor of the ceremony. Attendees included senior officials from relevant agencies, including Ms. KONG Lingzhi, Deputy Director General, Bureau of Disease Prevention & Control, Ministry of Health (MOH), Mr. MAO Qun'an, Deputy Director General of the Department of General Administration, MOH. Also attending were prominent members of the Chinese Journalists Association, as well as many key opinion leaders from the field of cardiovascular disease. Mr. Ahmet ESEN, Chairman and General Manager of Pfizer China, also attended the ceremony and received the Special Dedication Award. Approximately thirty journalists from China's leading media were also present.

Ms. KONG Lingzhi, from the Bureau of Disease Prevention & Control, reiterated the point that the teaching of healthcare education, especially for chronic diseases, plays a pivotal role in developing healthier lives and a healthier society.

In his speech at the ceremony, Mr. Ahmet ESEN said that Pfizer was delighted to be in partnership with the 'China Health Communications Awards' and working with the Ministry of Health of China, the Chinese Journalists Association, and the media. He added that Pfizer is committed to the long-term development of healthcare in China, and has actively contributed to promote health education in China. Mr. Esen also said that Pfizer would continuously partner with the government, medical authorities, healthcare professionals, the media and local communities to help the Chinese people to enjoy a happier, healthier and longer life.

The China Health Communications Awards (Dyslipidemia 2007) project was launched in August 2007. Mr. BAI Yansong, the famous CCTV presenter, was selected to be the Health Education Communications Ambassador of the year, in order to support the promotion of public awareness of dyslipidemia. From August 2007 to October 2008, the program built up an effective bridge between medical professionals, the media, and patients, which gave universal access to information about avoiding and treating dyslipidemia. At the same time, Pfizer cooperated with the MOH on a series of media events, which covered 8 major cities in China including Beijing, Shanghai and Guangzhou, and involved over 90 major media outlets in China. Through this project, the number of Dyslipidemia news items in the past 13 months was six times more than it was over the same period in 2006. With assistance from KOLs, Pfizer sponsored the publication of the" Media Handbook of Dyslipidemia, Myoctardial & Cerebral Thrombosis Protection", and a patient education publication entitled "100 Stories by Chinese Hyperlipidemia Patients". These publications will be sent to patients by the MOH.

The' China Health Communications Awards' was first launched in 2005. Every year, a different chronic disease, which may pose danger to public health, is selected as the topic of the program. The objectives of the program are to raise awareness of chronic diseases and communicate the right health education to the public. Pfizer was the first sponsor for this program in 2005. For the 2007 awards, Pfizer is again honored to be the sole sponsor of the program.